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READY! FIRE!!… AIM. What the? That sounds a little backwards. What am I thinking? Shouldn’t I aim first then fire?! From a common perspective, yes – but launching a product or business is not common. It is far from average and ordinary. There is no yawn factor there.
In most pursuits the importance of aiming before you shoot is drilled into your thick melon. Archery requires accurate aim; as does baseball; football; basketball; hockey; fly fishing; being a sniper; and many many other pursuits. You can’t hit your target if you don’t aim.
Launching a product or business is different in many ways. The key is to get the word out and get some traction. If you wait for perfection, you may never launch.
Have you ever heard of a little company called Facebook? I bet you have. Who hasn’t? When Mark Zuckerburg was a Harvard college kid, he created a program called Facemash. The purpose of this program was to determine if other Harvard students were “hot or not”. He acquired (hacked) images of all Harvard students and placed 2 side by side, other students could vote on who was more hot, and who was not.
Does this resemble the Uber successful company that exists to day? Not even close. After his first hint of success with Facemash, he forwarded his program to other Ivy League schools and had great results with students playing his Facemash Game. He then created a new program called thefacebook. The original site was exclusive to Harvard students, but evolved into a multi-school offering and the rest is history in the making.
This is what the ready Fire Aim philosophy is. If you wait for perfection before making your first twitter post, you’ll NEVER get started, you will never build a following. You may have an idea for a web based business, but it is not perfected yet. Who cares? You need to start building that site and get it launched, the perfection will come as you revise, tweak and iterate.
Reid Hoffman, founder of LinkedIn said that if they had waited for the perfectly formed business to be developed, they would have never launched, and LinkedIn would still only be a passing idea. He stated that if you look back to 2008 when they launched LinkedIn, you would be amazed at how ugly and rudimentary the site was. What it is today so much more finessed, advanced and developed than it was then, and has become the go-to site for business networking worldwide.
If you have an idea, which may be an business opportunity, don’t wait. Stop dreaming and start working. Take action. Write the first page of your book, upload some photos to your new photography blog, call your first business prospect, start building your website, design your business cards, start developing that new App, order fabric for the swimsuits that you are going to design. READY! FIRE!!! AIM!
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